Digital Marketing Training Program

Setting-Up An Email Marketing Machine ISPs, Hosting Facility And MTA

IP/DNS And Shared Vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers And Bounces

Effective Email Content

Conversation, Relevance, Incentives Timing, Creative & Copy, Attributes

Customer Acquisition Strategies

Rented List Emails Co-branded Emails

Third Party Email Newsletters Viral Emails

Event Triggered Emails House E-newsletters

Effective Creative Introducing

CRABS- Does your Emails have Crabs Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic Programming) To Understand Customers Better

Nurturing & Automation

• Tools to Enhance Lead Nurturing Enhance Better Reach

• Analyze Behavior Patterns Analytics

• Automation and More

• Resources To Do Situational Analysis And Progressive Updates

Customer Personal Toolkit

• Complete Email Marketing Worksheet Content Editorial Calendar

• Digital Marketing Strategy Toolkit Email Contact Strategy Template Email Campaign Calculator

• Email Marketing Health Check Structuring Digital Marketing Team

• Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

• Introduction to Automation What is Automation

• How does it Work What are the Benefits

• Choosing an Automation Platform Features & Functions Available

• What are Workflows How to Create a Workflow

• Cost

What Is Inbound Marketing Inbound Marketing Process Content Marketing Concepts

Landing Page Design Concepts

Conversion Oriented Landing Page Design Investment in Landing Page

Is it for me What is it

Critical Concerns to Address on Landing Page Whats the Next Step

Strategies For Inbound Marketing Tools For Inbound Marketing Using A CRM

Delight Your Customers

Understanding Mobile Devices

Impact Of Mobile Marketing In Social Media Mobile Marketing Analytics

Mobile Apps Engagement Growth In The Mobile Industry Promoting Site In Mobile Apps Benefits Of Mobile Marketing Targeting Options In Mobile Apps Mobile Marketing Goals

Mobile Ad Formats

Reporting In Mobile Ads

Google Adwords

What Is Content Marketing

How Many Types Of Content Marketing What Is A Writer

Difference Between Informative And Potential Content Content Marketing Do's And Donts

Content Planning

Final Words On Your Strategy

How To Generate Leads Through Potential Content

How To Target Potential Customers Through Right Content Find Right Keywords For Content Marketing

Effective Content Marketing Strategy

Lets Talk About Strategy For Content Marketing Analyzing The Keyword For Content

What Is App Marketing App Store Optimization

How To Decide Target Cost Per Install How To Increase Install In Play Store

How To Generate Downloads Through Facebook How To Make Business From Mobile Marketing Effective Mobile Marketing Strategy

Create IOS And Android App Ads

How To Lower Target CPI

How To Target Potential Customers Through Search Engine Marketing

Introduction

• Whats analysis

• Is analysis worth the effort Small businesses

• Medium and Large-scale businesses Analysis vs Intuition

• Introduction to Web Analytics

Google Analytics

• Getting Started With Google Analytics How Google Analytics Works

• Accounts, profiles and users navigation Google Analytics

• Basic Metrics

• The main sections of Google Analytics reports Traffic Sources

• Direct, referring, and search traffic Campaigns

• AdWords, AdSense

Content Performance Analysis

• Pages and Landing Pages Event Tracking and AdSense Site Search

• Visitors Analysis

• Unique visitors

• Geographic and language information Technical reports

• Benchmarking

Social Media Analytics

• Facebook Insights Twitter Analytics YouTube Analytics

• Social Ad Analytics /ROI measurement

• Actionable Insights And The Big Picture

• Recap of Google Analytics reports and tools Finding actionable insights

• Getting the organization involved Creating a data-driven culture Resources

• Common mistakes analysts make Additional Web analytics tools

• Social CRM & Analysis

• Radian6 Sentiment Analysis

• Workflow Management Text Analytics

Digital Analytics

• Web Masters

• AdWords Reports, Custom Reports, Custom Dimensions Dashboard and Segmentation

• Multi-Channel Funnels Reports Attribution modeling and reports

Platform Principles

• The platform components The data model

• Measurement Protocol data collection Importing data into Google Analytics Reporting APIs and Report Sampling

What Is ORM

Why ORM Is Important For Your Business Factors Of Online Reputation Management Negative Effects Of Bad Online Reputation How To Get Customer Reviews

Monitor Online Conversations

Don'ts Of Online Reputation Management Do's Of Online Reputation Management How To Improve Your Reputation

Tools Of Online Reputation Management

Introduction To Google Alerts

Different Types Of Google Alerts

Media Buying & Selling

• Setting up the objectives

• Understand the key tasks to draft an awesome digital media plan Segmentation & targeting of the audience

• Best practice to execute the campaigns post the media plan

• Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

• What is Video Marketing

• Difference between Video Marketing Vs Video Optimization How to promote videos through Google AdWords

• How to Create in-stream Ads How to increase Video views What is CPV and CPM

• Video Marketing basic concepts True View Ads vs Stream Ads How to create Sequence Ads

• How to create Bumper Ads

Video Optimization

• Video Optimization Basics

• How to increase your views on YouTube How to monetize your YouTube video

• How to rank videos in 24hr in YouTube YouTube Ranking Techniques Annotations

• Using YouTube Cards

What Is Google AdSense

Difference Between Google AdWords Vs Google Analytics

How Much Minimum Traffic I Need For Google AdSense Approval Which Sizes For AdSense Is Very Effective

How To Create Google AdSense Account Different Types Of Ad Unit

Plugin For AdSense Integration

AdSense Reports Study

Difference Between Google AdSense Vs Affiliate Marketing What Is CPC

Easy Steps For Google AdSense

What Is An Interview Tips To Clear An Interview

Common Interview Questions And Answers

Digital Marketing Interview Questions And Answers Resume Building Guide

Attempt For Digital Marketing Global Certification Exam

Start Applying For Jobs